Audit waste and signal
We review account structure, search terms, audiences, creative and conversion tracking before changing budget.
Paid media should earn its place every day.
Google, Meta, and LinkedIn campaigns planned as one accountable system. We find the waste, protect the signal, and move budget toward the audiences and moments that actually convert.
Google AdsMeta AdsLinkedIn AdsRetargetingLive reportingBudget accountability
In short: Echo is an independent Stockholm paid media agency that manages Google, Meta, and LinkedIn campaigns for teams that need accountable growth. We start with an audit, rebuild spend around clean conversion data, and document every campaign decision so your team knows what is working.
What's included
Three channels.
Three channels.
One performance system.
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Ad #1
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Ad #1
Google Ads
Capture intent at the exact moment it exists
Search, Shopping, and Performance Max — structured for maximum relevance, managed with precision bidding, and continuously refined to lower your cost per acquisition.
Explore Google Ads →
Meta Ads
Move people through the funnel on every scroll
Facebook and Instagram campaigns from cold audience to closed sale — creative strategy, audience segmentation, and budget allocation managed across both platforms as one system.
Explore Meta Ads →
VP Marketing
CMO
Head of Growth
Series B+
50–500 employees
SaaS
B2B Services
Fintech
Matched audience
124,000 decision-makers
LinkedIn Ads
Reach decision-makers, not just scroll-ers
For B2B brands that need pipeline, not just impressions. Sponsored Content, Lead Gen Forms, and Message Ads targeting the exact titles and companies that matter to your business.
Explore LinkedIn Ads →
The risk
Why do paid media accounts waste budget?
Paid media accounts waste budget when targeting, creative, bidding, and conversion tracking are managed as separate tasks. Echo audits the full paid media system across Google, Meta, and LinkedIn so every budget decision is tied to commercial intent, clean data, and a visible next action.
Spend is rising, but revenue is flat.
Budget follows platform defaults instead of profitable intent, so weak campaigns keep learning from weak signal.
Cost: efficient-looking wasteEvery platform reports a different truth.
Attribution noise makes scaling decisions risky because Google, Meta, LinkedIn, and analytics disagree.
Cost: slow decisionsCreative fatigue arrives before learning does.
Campaigns run out of fresh angles before a testing rhythm can prove what buyers actually respond to.
Cost: stalled growthNobody knows what to cut.
Weak reporting turns optimization into opinion, so teams keep defending channels that should be challenged.
Cost: budget drift
How we work
How does the paid media process work?
Echo's paid media process starts with a waste audit, then moves into strategy, rebuild, launch, and ongoing optimization. Each stage has a concrete deliverable, a decision owner, and a reporting rhythm so campaigns can improve without turning every budget change into a debate.
01
Audit & signal check
We review accounts, analytics, conversion events, creative, and spend history before making recommendations.
Deliverable: waste map + tracking checklistWeek 102
Strategy & build
We define platform roles, campaign architecture, budgets, audiences, creative needs, and measurement rules.
Deliverable: channel plan + campaign buildWeek 203
Launch & learning
Campaigns go live with close monitoring, early search terms, audience reads, and creative test notes.
Deliverable: test matrix + first action logWeeks 3-404
Scale & reporting
We cut what cannot justify spend, scale what proves commercial signal, and document every major move.
Deliverable: KPI report + monthly decision memoMonth 2+
Scope
How is paid media scoped?
Paid media scope depends on channel mix, account complexity, creative volume, reporting needs, and how fast budget decisions need to move. Echo scopes the engagement after a discovery call and audit so the retainer matches the operating system your campaigns actually need.
Audit Sprint
For teams that need clarity before committing to a rebuild or new management partner.
You get: findings, priorities, next-step mapLaunch Build
For new campaigns that need platform setup, tracking checks, budget logic, and first creative tests.
You get: ready-to-launch campaign systemGrowth Retainer
For active accounts that need weekly optimization, reporting, creative direction, and channel decisions.
You get: managed media rhythmAdvisory Support
For in-house teams that want senior eyes on structure, testing, reporting, and budget moves.
You get: specialist review + decision support
Best fit
Who is paid media management for?
Paid media management is best for businesses with a proven offer, enough monthly spend to generate learning, and a need for clearer decisions across Google, Meta, or LinkedIn. Echo is a fit when you want accountable growth, not isolated campaign tweaks or vanity reporting.
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E-commerce brands with serious ad budgets that need return to become easier to explain and repeat.
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B2B teams using Google or LinkedIn to create qualified demand, pipeline, and sales conversations.
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Businesses that have run ads before but cannot see which platform, audience, or creative is carrying growth.
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Founders and marketing leads that want senior campaign management without hiring a full performance team.
Probably not for you if…
- You need overnight results with no testing phase
- Your monthly ad budget is under €1,500
- You do not have a clear product or proven offer yet
- You need to approve every individual optimization before we move
Client words
We had been running Google Ads ourselves for two years with mediocre results. Echo restructured the account in two weeks - within 60 days our CPA dropped by a third and ROAS was up to 4.2×. It was the same budget, just spent better.
FAQs
Paid media management questions
We usually recommend at least €1,500 per month in media spend so there is enough data to learn from. Many clients spend between €3,000 and €15,000 per month. Management fees are scoped separately based on channels, reporting needs, and campaign complexity.
Yes. Echo can begin with a paid media audit before any rebuild or retainer. The audit reviews account structure, conversion tracking, budget allocation, search terms, audiences, creative performance, and reporting gaps so you know what to fix first.
Echo manages Google Ads, Meta Ads, and LinkedIn Ads. We recommend the platform mix based on audience behavior, commercial intent, budget level, and sales cycle instead of pushing every business into the same channel plan.
We write ad copy, define creative angles, and give direction for the assets campaigns need. For design, photography, video, or motion production, we can work with your existing team or connect the work to Echo's creative service.
You get a KPI report, weekly optimization notes, and a monthly decision memo or call. Reporting focuses on spend, conversions, CPA, ROAS, lead quality, tests, and the exact actions planned for the next cycle.
The first two to four weeks are usually the learning phase. By week six to eight, the account should show clearer signals about audiences, creative, and conversion quality. More stable scaling decisions normally emerge after 60 to 90 days.
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