Maximum signal.
Minimum data loss.
Ad blockers, iOS privacy changes, and cookie restrictions are eroding the signal Meta needs. We connect browser and server events so the algorithm learns from cleaner data.
Give Meta's algorithm
what it needs.
The Meta Pixel alone is no longer enough. A proper tracking setup in 2026 requires both client-side and server-side implementation working together — deduplicating events, improving match quality, and giving your campaigns the conversion data they need to optimise.
Meta Pixel Implementation
Clean browser-side Pixel setup via GTM — base code, standard events, and custom events for every key action on your site, with proper deduplication parameters in place.
Browser SideConversions API (CAPI) Setup
Server-side event sending via the Meta Conversions API — bypassing browser limitations and recovering conversions lost to ad blockers and iOS privacy restrictions.
Server SideEvent Deduplication
Proper event ID implementation ensuring that when both Pixel and CAPI fire for the same conversion, Meta counts it once — keeping your reported numbers accurate.
No Double CountingCustom Conversions & Audiences
We set up the custom conversion events and website custom audiences your campaigns need — purchase events, lead events, add-to-cart, and engagement audiences for retargeting.
Audience ReadyPixel Audit & Health Check
For existing setups, we audit your Pixel using Events Manager and the Test Events tool — identifying misfiring events, duplicate conversions, and poor match quality before they impact campaign performance.
Verified QualityFrom signal loss
to signal strength.
Audit
We review your current Pixel setup, test event quality in Events Manager, and document exactly what's missing, misfiring, or duplicated.
Day 1Pixel & GTM Setup
Browser-side Pixel implementation via GTM with clean event architecture, deduplication parameters, and all standard events configured.
Day 2–3CAPI Integration
Server-side Conversions API integration — connected to your website's server or via a gateway solution, sending events that the Pixel can't reach.
Day 3–5QA & Handover
Final validation in Test Events and Events Manager. Event match quality confirmed as Good or Excellent before we hand over.
Day 6–7We were running Meta Ads with only 40% of our purchase events being reported. Echo implemented CAPI and within two weeks our Advantage+ campaigns had enough data to actually optimise — ROAS improved from 1.8× to 3.4×.
Common questions.
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CAPI sends conversion events from your server directly to Meta — bypassing ad blockers, iOS restrictions, and browser privacy settings that block the browser-side Pixel. Without it, Meta only sees a fraction of your actual conversions.
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It depends on your tech stack. For many platforms (Shopify, WooCommerce, etc.) we can implement via native integrations or a gateway solution with no developer needed. For custom setups, some server-side work may be required.
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Through event deduplication — we pass a unique event ID in both the Pixel and CAPI events, so Meta knows to count them as one conversion even when both fire.
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Event match quality improvements are visible in Events Manager within 24–48 hours. Campaign performance improvements typically show within 2–4 weeks as Meta relearns with better data.
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Yes. We start with an audit of Events Manager, GTM, platform integrations, consent behaviour, and deduplication. Some accounts need targeted fixes; others are cleaner to rebuild. The scope is agreed after discovery, with no public prices because the setup can range from simple lead tracking to full ecommerce validation.
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Yes. Our CAPI implementation is designed to be compliant with GDPR and only sends data after cookie consent has been granted. We integrate with your consent management platform as part of the setup.