Redesign without
losing what works.
A redesign that starts with what your current site already earns. We audit traffic, rankings and conversions first. Then we rebuild structure, design and tracking, and keep every URL that matters.
Audit my current site →In short: Echo redesigns websites that no longer fit the business. We start with an audit of traffic, rankings and conversions, keep what earns, and rebuild the rest. Every important URL gets a redirect, and tracking is verified on launch day, so the new site does not start from zero.
When does a redesign make sense?
A redesign makes sense when the site still has value (traffic, rankings, content) but the structure, design or platform holds the business back. The goal is to keep that value while you fix the rest.
The site brings traffic, but the design and the message are out of date.
Your offer changed, and the site still sells the old one.
A past relaunch lost rankings or broke tracking, and you want to avoid that.
Your team cannot update the site without a developer.
Probably not for you if…
- You have no site yet. A new build is the better fit.
- Only one or two pages need new copy.
- You want a new look without reviewing structure, SEO or tracking.
What does a website redesign include?
A redesign from Echo protects what the current site earns before it changes anything. Audit, keep list and redirects come first. Design, build and tracking follow.
Audit of the current site
Traffic, rankings, conversions and content: what earns, what is dead weight and what is broken.
You get: Audit + keep listRedirect map
Every URL that brings traffic or links gets a 301 redirect to its new home.
You get: 301 redirect mapNew structure and design
A clearer sitemap and a design system that fits the business you have now.
You get: Sitemap + designsRebuild and migration
Content moved, rewritten where needed, and rebuilt on a platform your team can edit.
You get: Live siteTracking rebuilt and verified
GA4, Meta and consent checked before and after launch, so the numbers stay comparable.
You get: Before/after tracking QALaunch monitoring
We watch redirects, errors, rankings and traffic for the first weeks, and fix what moves.
You get: Post-launch reportHow does a redesign project work?
Most redesigns take five to nine weeks. The audit and the keep list come first, so design work starts with a clear picture of what must survive the move.
Audit
We measure what the current site earns and what is broken.
Deliverable: Audit + keep listWeek 1–2Plan
We plan the new structure and the redirect map.
Deliverable: Sitemap + 301 mapWeek 2–3Design & rebuild
We design, write and rebuild the pages.
Deliverable: Designs + buildWeek 3–7Launch & verify
We launch, check redirects and tracking, and monitor.
Deliverable: Launch QA reportWeek 6–9Common questions.
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Not if the move is planned. We map every URL that brings traffic to a new page with a 301 redirect, keep the content that ranks, and monitor rankings and errors after launch.
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Yes. The audit shows which pages earn traffic and leads. We keep those, rewrite what is weak and remove what nobody uses.
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Yes. Many redesigns include a platform change, for example from a page builder to a faster static site or a CMS your team can edit.
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We switch the site, test the redirects, check tracking and consent, and watch errors and traffic closely for the first weeks.
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Most redesigns take five to nine weeks, depending on the number of pages and whether the platform changes.