Find the strongest signal.
Positioning, audience insight, funnel planning, and message architecture determine what deserves attention before money is spent amplifying it.
Explore Strategy →Independent marketing studio / Stockholm, SE
Listen first. Find the signal. Then amplify it.
Echo connects strategy, paid media, creative, and analytics into one marketing system built around how people actually notice, decide, and act.
Why Echo exists
Marketing gets weaker when the thinking gets separated.
Strategy happens in one room. Paid media lives in an ad account. Creative gets a brief. Analytics arrives later to explain what happened.
But customers do not experience five departments. They experience one journey.
They see a message. Feel something — or nothing. Click — or leave. Trust — or hesitate.
One journey. Five disciplines. No disconnected hand-offs.
The Echo system
Five disciplines. One conversation.
Each discipline has a distinct job. The value comes from what happens when they continuously sharpen one another.
Put it in front of real demand.
Google, Meta, and LinkedIn campaigns connect the right message with the right moment of intent, attention, or consideration.
Explore Paid Media →Give the idea a form people can feel.
Creative direction, copy, and brand expression turn strategy into something people can notice, understand, and remember.
Explore Creative →Learn what moved — and why.
Tracking, measurement, and reporting turn activity into evidence, so the next decision is sharper than the last.
Explore Analytics →Give the signal a place to land.
Website design, build, and redesign give every campaign a page that carries the message and measures the result from the first visit.
Explore Web →
Founder / 01
From studying people to building demand.
Alexander's route into marketing did not begin in an advertising agency. It began with cultures, narratives, and human behaviour.
A Master's in Asian Studies led into research, entrepreneurship, business development, and marketing strategy. Across each discipline, the same question kept appearing:
Why do people notice one idea, trust one message, and act on one offer — but ignore another?
Echo was built around finding better answers. The subject changed — from research to products, from ideas to campaigns — but the underlying work stayed the same: listen closely, find what matters, and give people a reason to act.
How we think
Principles for finding what actually matters.
Listen before you speak.
The market is already telling you what it wants, fears, ignores, and believes. The first job is to notice before trying to persuade.
Find the strongest signal.
Not every feature, message, metric, or channel deserves equal weight. Find the one that matters most, then build around it.
Connect the work.
Strategy, creative, media, and analytics should not pass work downstream. They should continuously challenge and sharpen one another.
Let evidence change the plan.
Good strategy is not defending the original idea. It is learning fast enough to improve it.
At a glance
A focused studio, built around connected work.
LocationStockholm, SE
ModelIndependent, founder-led
DisciplinesStrategy / Paid Media / Creative / Analytics
ApproachResearch-led / Evidence-informed / Connected by design
Start with clarity
Start with what's unclear. We'll help make the next move visible.
Bring the campaign, funnel, message, or measurement problem that feels difficult to diagnose. We'll start by understanding what is actually happening before recommending what comes next.