A visual system
people can recognise
twice.
Logos, type, colour, and identity rules shaped into a system your team can use consistently across every touchpoint.
Audit my identity →Echo system
In short: Echo designs brand identity systems for teams that have outgrown a logo file and need a recognisable visual language. We build logos, palettes, typography, applications, and guidelines so your brand looks consistent wherever it appears.
Why does your brand look different everywhere?
A brand starts to fragment when the identity exists as files but not as a working system. The website, deck, ads, proposals, and social posts each make their own decisions. Echo turns the visual identity into rules, assets, and applications your team can repeat.
Your logo exists, but the brand changes style from channel to channel.
Your team wastes time guessing which colours, fonts, or layouts are correct.
You are launching, repositioning, or professionalising an established company.
You need an identity that works in decks, ads, website pages, and product moments.
Probably not for you if…
- You only need a quick logo mark.
- You have no positioning or audience clarity yet.
- You will not use guidelines after the project ends.
What does brand identity design include?
Echo's brand identity design includes the visual assets and usage rules that make a brand recognisable: logo systems, colour palettes, typography, supporting visual language, and guidelines. Everything is designed to work across real touchpoints, not just look good in presentation slides.
Create the identity system
We design the core mark, lockups, colour, type, and visual rules as one connected system.
You get: Core identity kitDesign logo variations
Primary logo, secondary lockups, marks, and usage rules for different formats.
You get: Logo file setBuild colour and type
A palette and typography system with hierarchy, accessibility, and application rules.
You get: Colour and type specsShow real applications
Examples across decks, ads, social, web sections, or sales materials.
You get: Application mockupsDocument the rules
A practical guide your team, partners, and producers can follow.
You get: Brand guidelines PDFHow does the brand identity process work?
A focused brand identity project usually takes four weeks. We clarify the strategic foundation, explore distinct visual routes, refine the selected direction, then deliver final files and guidelines your team can use without constant interpretation.
Foundation
We align on positioning, audience, personality, and use cases.
Deliverable: Identity briefWeek 1Concepts
We develop distinct visual routes and show them in context.
Deliverable: Concept presentationWeek 2System
We refine the selected route into a complete visual system.
Deliverable: Identity system draftWeek 3Handoff
We package files, guidelines, and rollout notes for your team.
Deliverable: Final files and guideWeek 4We had a logo but no real brand. Echo built us a complete identity system that we've been using consistently for 18 months. Every piece of marketing looks more professional and coherent.
Common questions.
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Ideally yes — identity without strategy is decoration. If you don't have a strategy, we'll develop one as the first phase of the project. It makes the resulting identity significantly more effective.
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You receive everything: vector files (AI, EPS, SVG), high-resolution PNGs across all colour variations, PDF guidelines document, and web-optimised versions ready for digital use.
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Absolutely. Many clients have designers who handle production work but need strategic creative direction for the identity system itself. We can hand over to your team at any stage.
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We don't build websites, but we design for digital and can advise on how to apply the identity online. We work closely with web developers and can recommend partners.
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We present 2–3 distinct directions in the concept stage, each shown across multiple applications. We then refine the chosen direction through up to two revision rounds.