Most businesses are running
on data they can't
actually trust.
Misconfigured GA4. Missing conversion events. Ad platforms attributing the same sale three times. We fix the foundation so your numbers reflect reality, then make those numbers impossible to ignore.
In short: Echo is a marketing analytics agency in Stockholm that makes your numbers match reality — GA4 and GTM configured correctly, Meta Pixel with Conversions API, and KPI reports built around your goals. Every setup is audited, verified against real data, and documented for your team.
Three disciplines.
One reliable foundation.
GA4 setup, GTM configuration, and event tracking — built correctly from the start so every number you see is one you can act on with confidence.
Browser-side pixel plus server-side Conversions API — so iOS changes and ad blockers don't silently drain the signal your campaigns depend on to optimise.
A regular report built around the goals you set: what moved, why it moved, and what we change next. Written so your whole team can read it.
What does marketing analytics
management include?
Echo's analytics service covers five layers: a tracking audit, GA4 and GTM implementation, Meta Pixel with Conversions API, a cross-channel KPI report, and ongoing QA. You receive a documented measurement system — verified against real orders and leads before handover.
Find every hole in your tracking
GA4, GTM, pixels, and ad integrations reviewed line by line. Most audits surface 3–5 issues that have distorted data for months.
You get: a prioritised audit report with every issue mappedCapture every conversion
GA4 and GTM configured with correctly scoped events, conversion goals, and audiences — nothing that matters goes unrecorded.
You get: a clean GTM container + documented event map03Keep Meta's signal at full strength
Browser pixel plus server-side Conversions API, deduplicated — iOS changes and ad blockers stop draining your campaign data.
You get: verified event match quality score + dedup proof04See what moved, every month
A KPI report that brings GA4, Google Ads, Meta and Search Console together: spend, leads, CPA and ROAS against your goals, and what we change next.
You get: a regular KPI report your whole team can read05Catch breakage before it costs you
Tracking fails silently. Monthly QA checks event firing and data integrity so issues never eat a month of decisions.
You get: a monthly data-quality report with alertsHow does the analytics
process work?
A typical engagement goes from first audit to a verified, documented measurement system in seven to ten days: diagnose what's broken, rebuild the tracking stack, verify every number end-to-end against reality, then report on the KPIs that matter to you.
Audit & diagnose
GA4, GTM, pixels, and ad integrations mapped — what's missing, broken, or double-counting.
Deliverable: prioritised issue report Day 1–2Build & configure
Clean GTM container, GA4 events and goals, platform pixels — tested in preview before going live.
Deliverable: rebuilt tracking stack Day 3–5Connect & verify
Every event confirmed firing, conversions checked end-to-end against your CRM and orders.
Deliverable: verification report — GA4 vs reality Day 5–7KPI report & handover
Your first KPI report, walked through together — you know what every number means and what to do with it.
Deliverable: KPI report + documentation Day 7–10How is analytics work scoped?
Three engagement shapes cover most needs: a standalone audit, an audit plus full rebuild, or a rebuild with an ongoing QA retainer. Simple setups are quoted quickly; ecommerce, server-side, and multi-domain projects are scoped after a short discovery call so the quote is accurate.
Audit
Know exactly what's broken before committing to anything
- Full tracking-stack review
- Issue report with priorities
- Fix-it-yourself roadmap
Audit + Rebuild
The full seven-to-ten-day process, verified end-to-end
- Everything in Audit
- GA4 + GTM + pixel rebuild
- KPI report + documentation
Rebuild + Retainer
For stacks that change — new campaigns, new pages, new events
- Everything in Rebuild
- Monthly QA + alerts
- New event tracking on demand
No prices published — every setup is different, and pretending otherwise produces wrong quotes. Scope is fixed after one discovery call. Get a free data audit →
Who is marketing analytics for?
Echo's analytics service fits businesses already spending on marketing that can't confidently answer "what's working" — teams with unreliable GA4 data, eroded Meta signal, or reporting scattered across five platform logins. It is not for teams with dedicated data engineers or no live channels yet.
Businesses spending on paid media but unable to confidently answer "what's actually working" — because the data is incomplete or unreliable.
Companies that migrated to GA4 but never properly configured it — still looking at incomplete data months later.
E-commerce brands running Meta ads where iOS changes have eroded pixel data and campaign optimisation has suffered as a result.
Teams that start every Monday morning logging into five platforms and still can't see the full picture of last week's performance.
Probably not for you if…
- You have a dedicated data engineering team managing your stack
- You're pre-revenue and not yet running paid channels
- You only need a simple spreadsheet report rather than live tracking
We thought our tracking was fine. Echo's audit found that 40% of our conversions weren't being recorded, our GA4 was firing duplicate events, and our Meta pixel hadn't been working properly for six months. Once fixed, our ROAS nearly doubled overnight.
Common questions.
Common signs: GA4 shows fewer conversions than your CRM, your Meta ROAS looks different in Ads Manager vs GA4, you migrated from UA and never fully rebuilt events, or you simply can't confidently answer what percentage of leads came from which channel.
For most implementations, we work entirely through Google Tag Manager — no code deployment required from your dev team. For server-side tracking and CAPI, we may need brief developer involvement, which we scope and manage from our side.
We stage all changes carefully and test in preview mode before publishing anything live. Campaigns continue running throughout. In most cases, fixing tracking improves campaign performance within days as the ad platform algorithms recalibrate on better data.
GA4 is your source of truth for website behaviour — sessions, events, conversions across all channels. The Meta Pixel (with CAPI) sends conversion signals back to Meta specifically, so their algorithm can find more people likely to convert. Both are essential if you're running Meta ads.
It depends on scope: a standalone audit is the smallest engagement, a full rebuild with KPI reporting the most common, and ongoing QA runs as a monthly retainer. We quote after one discovery call — and the free audit comes first either way, so you'll know exactly what needs fixing before spending anything.
Yes. Tracking breaks silently — we offer monthly QA retainers that check event firing, data integrity, and report accuracy. We can also handle new event tracking as your site evolves without you needing to manage it yourself.