Where every
signal lands.

We design, build and redesign websites as part of the marketing system. Structure, copy, design and tracking are planned together, so the site is fast, clear and measured from day one.

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Site build monitor
One team for structure, copy, design and build Launch day tracking, not a later project EN/SV sites written for each market

In short: Echo designs and builds marketing websites, and redesigns sites that no longer fit the business. Structure, copy, design, development and tracking are one project with one team. The site launches fast, reads clearly and reports from the first visit.

Why do websites stop working?

Most websites do not fail at launch. They fail slowly: the offer changes, campaigns send traffic to pages that were never built for it, and every change needs a developer. The result is a site that looks fine but does not move people to the next step.

♦

The site looks fine, but visitors do not take the next step.

♦

Paid traffic lands on pages that were never built for it.

♦

Every change needs a developer, so nothing gets tested.

♦

Nobody trusts the analytics since the last relaunch.

Probably not for you if…

  • You only need a template set up, with no strategy or copy.
  • You need a large e-commerce platform with custom ERP integrations.
  • Your current site converts well and only needs small edits.

What does website work include at Echo?

Every website project covers the same six layers. We plan them together, because a page is only as good as the weakest of them.

01

Structure around the decision

Sitemap and page plans built from the questions your buyers ask before they contact you.

You get: Sitemap + page briefs
02

Copy written with the design

Headlines, sections and calls to action written in the same pass as the layout, not pasted in afterwards.

You get: Page copy, EN/SV
03

Design system

Type, colour, components and page templates your team can extend without breaking the look.

You get: Design system + templates
04

Fast, accessible build

Responsive pages that load fast, pass accessibility checks and keep their layout steady.

You get: Production site
05

Tracking from launch

GA4, Meta and consent set up and tested before go-live, so the first visit is already measured.

You get: Tracking + QA report
06

Handover your team can use

Editing, publishing and a short guide, so updates do not wait for a developer.

You get: CMS access + guide

How does a website project run?

Most marketing sites take four to eight weeks from audit to launch. We agree the structure and the message before design starts, so no one redesigns a page because the copy changed.

01

Audit

We review your current site, analytics and competitors.

Deliverable: Audit + keep listWeek 1
02

Structure

We plan the sitemap, page goals and copy outline.

Deliverable: Sitemap + page briefsWeek 1–2
03

Design & copy

We design the templates and write the pages together.

Deliverable: Designs + copyWeek 2–5
04

Build & launch

We build, test tracking, launch and monitor.

Deliverable: Live site + QAWeek 4–8

How is website work scoped?

Four engagement shapes cover most website needs. We name them so you can see the scope before a call. There are no prices on the page, because the price depends on the page count, the content and the integrations.

Launch site

A new site for a new offer or brand

  • Up to eight core pages
  • Structure, copy and design
  • Tracking and consent from day one

Redesign

A rebuild of the site you have

  • Audit and keep list
  • New structure and design
  • Redirect map and SEO protection

Landing system

Pages for paid campaigns

  • Campaign landing templates
  • Variants ready for testing
  • Matched to your ad messages

Site partner

Ongoing care after launch

  • Monthly updates and tests
  • Speed and tracking checks
  • A short monthly report

Scope and price are fixed after one discovery call. The free website audit comes first, so you see what to keep and what to change before you commit to anything. Get a free website audit →

Common questions.

  • We choose per project. For most marketing sites we build a fast static site, which is secure and cheap to host. When your team needs to publish often, we use a CMS your team can edit.

  • Most marketing sites take four to eight weeks from audit to launch. A landing system can be ready in two to three weeks. We agree the timeline before work starts.

  • Yes. Copy is part of every website project, in English and Swedish. We write it together with the design, so the layout fits the message.

  • Yes. Every site comes with editing access and a short guide. If you want, we can also look after updates and tests in a monthly partnership.

  • Yes. We set up and test GA4, Meta and consent before go-live, so you can see what the new site does from the first visit.

Ready for a website that
does its job?

Get a free website audit →