← Web(05 — 01)

Build the site
around the decision.

New marketing websites designed and built around what your buyers need to decide. Clear structure, copy written with the design, fast pages and tracking live on launch day.

Plan my new website →
New site build
One project from sitemap to live site Copy + design written in the same pass Day one GA4, Meta and consent tested

In short: Echo designs and builds new marketing websites for teams with a new offer, a new brand or a site that is too far gone to fix. We plan the structure from your buyers’ questions, write the copy with the design, build fast pages and set up tracking before launch.

Is this for you?

Who is a new website for?

A new build makes sense when the current site cannot carry the message any more, or when there is no site yet. If your site mostly works, a redesign or a landing system is often the better first step.

♦

You are launching a new offer, brand or company.

♦

Your current site is built on a platform no one can update.

♦

Campaigns are ready, but there is no page that can carry them.

♦

You want one team for structure, copy, design and build.

Probably not for you if…

  • Your current site works and only needs a refresh.
  • You need a web shop with thousands of products and integrations.
  • You only want a theme installed, with no strategy or copy.
What you get

What does a new website include?

A new site from Echo includes the structure, the copy, the design system, the build and the tracking. You get one finished site, not five handoffs between agencies.

01

Sitemap from buyer questions

We map the questions buyers ask before they contact you, then give each page one job.

You get: Sitemap + page goals
02

Copy for every page

Headlines, sections and calls to action, written with the layout in English and Swedish.

You get: Page copy
03

Design system and templates

Components and page templates that keep the site consistent as it grows.

You get: Design system
04

Build and launch

Responsive, accessible pages that load fast on every device.

You get: Live site
05

Tracking and consent

GA4, Meta and consent mode set up and tested before go-live.

You get: Tracking QA report
06

Handover your team can use

Editing access and a short guide, so your team can publish without a developer.

You get: CMS access + guide
How we work

How does a new website project work?

A new marketing site usually takes four to eight weeks. We approve the structure and the message first, then design and copy, then build and launch.

01

Discover

We learn the offer, the buyers and the competitors.

Deliverable: Brief + auditWeek 1
02

Structure

We plan the sitemap, page goals and copy outline.

Deliverable: Sitemap + page briefsWeek 1–2
03

Design & copy

We design the templates and write the pages together.

Deliverable: Designs + copyWeek 2–5
04

Build & launch

We build, test tracking, launch and monitor.

Deliverable: Live site + QAWeek 4–8
Start with step 01: plan my new website →
FAQs

Common questions.

  • The price depends on the number of pages, the content and the integrations. We fix scope and price after one discovery call, before any work starts.

  • Access to your current materials, one contact person who can approve decisions, and two short workshops. We write the copy, so you do not need to deliver texts.

  • Yes. If you have a brand identity, we build the design system from it. If you need one, our brand identity service can come first.

  • You own the site and the domain. We set up hosting on your account, or we can host and maintain it for you in a site partnership.

  • We monitor the site and the tracking for the first weeks. After that, your team can edit the site, or we can keep testing and improving it each month.

Where to go next

Related services.

Web servicesWebsite design, build and redesign as one system. Website redesignAlready have a site? Rebuild it without losing what works. Conversion copywritingSharper copy for the pages your buyers read.

Ready to build a site
around the decision?

Plan my new website →