Every stage of
the journey. Planned.
A funnel is only as strong as its weakest stage. We map the customer journey and define the content, offers, and triggers that move people forward.
Map my funnel →Map the path
to conversion.
Without a clear funnel, you're running campaigns in the dark. We audit what you have, identify where you're losing people, and design a structured plan that aligns your channels, content, and campaigns around a single coherent customer journey.
Customer Journey Mapping
We map every touchpoint from awareness to advocacy — understanding how your customers currently find, evaluate, and decide to buy from you, and where they drop off along the way.
Full JourneyFunnel Audit & Gap Analysis
We review your existing campaigns, landing pages, and conversion paths to identify exactly where you're losing potential customers and what needs to be fixed first for maximum impact.
Find the LeakChannel & Tactic Mapping
We assign the right channels and tactics to each funnel stage — awareness, consideration, conversion, and retention — so every marketing activity has a clear role and measurable objective.
Right Tactic, Right StageLanding Page & CRO Recommendations
Traffic is only valuable if it converts. We review your landing pages and provide specific, actionable recommendations to improve conversion rates at every stage of the funnel.
Convert MoreFunnel Roadmap Delivery
A clear, prioritised roadmap — what to build, what to fix, and in what order — so you know exactly where to focus your time and budget for the biggest return.
Clear PrioritiesFrom broken stages
to a working system.
Data & Journey Audit
We pull data from GA4, your ad platforms, and CRM to understand current funnel performance at every stage — where volume enters, and where it's lost.
Day 1–3Gap Identification
We identify the highest-impact gaps — the stages with the largest drop-off and the biggest opportunity for improvement — and prioritise them by potential revenue impact.
Day 4–5Funnel Design
Full funnel plan developed — channels, content, landing pages, and nurture sequences mapped to each stage, with clear KPIs and measurement frameworks for every element.
Day 6–9Roadmap & Handover
Prioritised implementation roadmap delivered — what to fix first, what to build next, and how to measure success at each stage as you roll it out.
Day 10Echo's funnel audit found that we were losing 80% of our paid traffic on the landing page — not in the ad. Fixing that one stage doubled our lead volume without increasing spend by a single euro.
Common questions.
Access to GA4, your ad platform accounts (view-only is fine), and your CRM or lead tracking system if you have one. The more data we have, the more precise the audit — but we can work with what's available and supplement with qualitative assessment where data is thin.
Both options are available. The funnel planning service delivers a comprehensive roadmap your team can implement. If you want us to execute — building campaigns, pages, and sequences — we can scope a follow-on retainer. Many clients start with planning and bring us in for execution once the priorities are clear.
Funnel planning is specifically about the mechanics of your customer journey — how someone moves from unaware to converted, what happens at each stage, and where the bottlenecks are. It starts with what's currently happening and builds a plan to make it work better.
Typically 2 weeks from data access to final roadmap delivery. Complex businesses or those with multiple products and audiences may take slightly longer. We deliver a clear timeline at the start of every engagement.